Structure, consistency and courage through one on one coaching.
Drawing on decades of experience, mindfulness, and strategic planning, Stina supports leaders in cultivating deep self-awareness, recognizing their power, and understanding themselves and their impact on others. Through a combination of empathy, creativity, and solid business acumen, Stina empowers executives to cultivate inclusive cultures and drive high-performance results while addressing both personal and organizational transformation and development.

COACHING Packages (Core Topics)

1. Reactive to Proactive Session (90 minutes)
Conditions that support you in a significant check-in with yourself. In these rapidly changing and complex times, are you current with yourself? Or, are you in react mode? With guidance and structure, you’ll become aware of your current mindset and patterns in order to make informed, conscious choices about your next steps.

“In addition to her contributions to ArtSpring’s strategic development, Stina has been an extraordinary coach to me as I navigate the complexities of leading a small but growing organization. Her objective guidance, insightful questions, and unwavering support have provided me with clarity and confidence in my leadership. I have become more intentional and effective in my role thanks to her counsel.

Beyond her professional skills, Stina is a genuinely kind and caring person, which makes working with her not only productive but truly enjoyable. Her ability to balance professionalism with deep humanity is a rare and deeply valued quality.” — Howard Jang, ArtSpring

2. Executive Strategic Reset (120 Minutes):
A session dedicated to helping executives organize their personal and professional lives, with strategies for prioritizing well-being, time management, and focused execution. You can’t accomplish much or take the best care of your life, your way of being in the world if you haven’t got your sh*t together. Meet this moment in a new way. Let’s start here.

3. Values Alignment Session (90 Minutes):
Helps individuals or organizations articulate and align their core values with their actions and goals, ensuring deeper authenticity, groundedness and clarity in decision-making.

4. Visioning Session (90 – 120 Minutes):
This session facilitates the creation or refinement of a personal or organizational vision. Through guided visualization and strategic brainstorming, the client will leave with a clear sense of direction aligned with their highest goals.

5. Organizational Effectiveness Scan/Audit (90 – 120 Minutes):
Assessment of an organization’s current culture, communication, and leadership structures, with tailored feedback on areas for improvement.

6. Your Reflective Edge (90 Minutes):
A focused session to uncover and transform counterproductive habits for more impactful leadership. In this 90-minute coaching session, you’ll find a safe, confidential, and expertly guided space to examine the patterns and habits—such as bias, insecurities, and misuse of power—that may limit your leadership impact. Together, we’ll identify growth opportunities and develop actionable insights to help you lead with greater authenticity, empathy, and effectiveness.

7. Equity OnRamp for Executives (90 Minutes):
Stina is often asked to help individuals and organizations start or deepen their journey with workplace equity, especially in organizations with predominantly white leadership or culture. This is the “onramp” to unpack unconscious bias, privilege, and to establish new accountability on your journey to becoming anti-racist. But that’s just the beginning. Stina’s encouragement is to start where you are. Let go of some of the fear and begin.

Coaching for Awareness, Agency + Actions
Acupuncture stimulates the balance and flow of Qi energy in a human body. Similarly, Stina’s attention helps you focus energy and fine-tuned attention (with no needles involved!):

• Accelerating your progress by providing structure and space, focus and feedback, thought partnership and empathic, enthusiastic solidarity. 
• Concentrating attention on where you are now and what you are willing to do to get where you want to be in the future. Results are a matter of your intentions, choices and actions.

Stina! You are a force of nature! You have a powerful gift of compassion and a well-honed ability to clear through the clutter to get to the heart of matters.
~ Executive Director Client 2020-2021

How you lead your Self will determine how you lead your team, your organization and how you show up in your world beyond work.

Stina’s coaching approach is open minded and holistic – seeing the whole person, the whole experience of leadership and the whole organization as interconnected and evolving. With Stina as your coach you will be invited to care for your Self as you care for the way you lead. Could you take better care of yourself, as a leader? Why not start now?

JUMP TO STINA’S SERVICES: Coaching, Design and Facilitation, Organizational Culture, Systems Change.

What is Coaching?

• Coaching is a relationship between your coach and you
• You are the expert in your life. Coaching helps you connect to you, your wisdom and take action to create the life you really want
• Coaching is 100% Confidential & Non-Judgemental
• You decide what the focus is and when coaching begins and ends
• Coaching is not advice/counseling/therapy

Stina truly is a very skilled coach who offers a perfect blend of non-judgemental listening, wisdom, insight, and ‘real talk.’ They have a wonderful ability to cut to the core of what you’re saying, often before you get there yourself. Even on a low day, I would come out of a coaching call with Stina feeling energized and focused on possibilities rather than deficits. I greatly appreciate their combination of expertise, experience, helpful prompts, and feedback. Thank you for creating a safe self-reflection space while also offering helpful observations and advice to help me grow! – Non Profit Client 2023

I love the honest and raw conversations. Be ready to hear and accept the feedback you get from Stina. It’s not always what you want to hear but it’s what is going to propel you the individual and/or agency forward.
~Non-Profit Organizational Development and Planning Client 2020-2022

Stina believes leaders need to be learners.
Coaching is an exploratory process of seeing yourself more fully – it’s research – and a refuge. Sometimes you need an unconditionally caring and skilled “witness” to be present and listen: an intentional, confidential, supporting space so you can reflect on your experience, your leadership, your organization, your world.

Mental health means feeling good about who you are, having balance in your life and in your thinking, and responding constructively to life’s highs and lows.
~ Canadian Mental Health Association (BC)

Prioritizing your own self-awareness, self-care and mental health is essential.
So – how do we do that?

Being professionally supported through coaching, professional therapy, trainings, books and practices are a good place to start. Organizationally, managing your calendar, responsibilities and goals are next. Even setting up in-house peer to peer coaching, regular team check-ins and engaging conversations about mental health and wellbeing can lower stress and strengthen relationships, trust, and personal sustainability. And though it seems like strange times to envision the future, “having a plan” helps, even as uncertainties continue, adaptations are made along the way.

Stina’s Services to Support Mental Health

• One on one coaching and practices
• Peer coaching initiatives
• Small group coaching and facilitation
• Action planning sessions
• Courageous conversations (where trust could use added support): navigating uncertainty, pandemic dynamics at work or return to work policy development, evolving beyond white culture, leadership and power dynamics, organizational culture, values and purpose, giving/receiving honest feedback, deepening relationships and communication for collaboration, etc.

From young leaders to $80 million-dollar-organization leaders, Stina offers a sliding scale of fees and an openness to start where you are.

The one-on-one coaching is so important and impactful for me individually. I’ve been able to communicate with other members of the Executive Team more confidently after my conversations with Stina. ~2020-2021 Non-Profit Org Development Client

Stina helped me shift from thoughts, plans and ideas into action. Stina listens and asks insightful questions that challenged me to reflect on my leadership skills. Stina is honest, real and incredibly kind. I’m still reflecting on our sessions and using the skills I’ve learned to keep improving and growing as a leader. 
~Director, Non-Profit Agency 2021-2022

Stina is an amazing executive coach. She always started our sessions with checking in with me and seeing what space I was in before moving on to the goals we wanted to accomplish. I always felt that our time together was very collaborative and supportive. I was able to share with her concerns and ask for feedback, which was always given in a very constructive manner. Additionally, she gave me tasks to work on in between our sessions that felt tangible but also helped me organize and accomplish the goals that I had. Stina was also great at letting me know, in a kind manner!, if I was being too optimistic and maybe needed to break up my goals and plans into additional steps. I really appreciated the time I had with her and would highly recommend her to anyone that needs some executive coaching. ~Non-Profit Organizational Development and Planning Client 2021-2022

Working with Stina is a bit like tugging the loose thread in your sweater. The more you pull, the longer the string gets. She has a deeply holistic and multi-faceted approach to coaching that allows you to see your challenge from multiple perspectives: a theoretical one based in social science and research, an interpersonal one rooted in human dynamics and psychology, and an individual one grounded in self-awareness and reflection. I got so much more out of my time with Stina than I thought I was looking for. She offers a rare and critical service to those who are expected to help others, whether they be clients or staff. ~ Consultant Coaching Client 2018

The benefit of having Stina as an additional resource is that there is clarity, confirmation/validation, and an unbiased opinion of what’s really occurring within the organization. The conversations about future planning and my one on one’s have been the most helpful. ~2020-2021 Non-Profit Organizational Development Client

We struggle to hold time for ourselves, in the same way we hold time for our clients. Stina proposed ambitious deadlines (which we struggled to meet!), but those deadlines were also critical to help us keep moving, rather than stalling out on big questions. ~2020-2021 Communications Agency Client

As a highly motivated learner, Stina is constantly reading, testing theories, and integrating her research into her consulting work. But it’s Stina’s heart that sets her apart. Stina loves. (Yes – the word love is on her coaching page.) It’s her relationship with her Self: her wellbeing, her awareness, her energy, her love, her presence and attention; that enables her clients to explore their relationship with themselves differently. New territory opens up.

Stina’s Coaching Mentors
Stina’s coaching is informed by her 16+ years of visioning, culture, strategy, leadership development and organizational planning consulting. In addition to learning from each and every client, Stina has been fortunate to learn alongside Dr. Ronald Glasberg, Dr. Robert Gass, Toby Herzlich, Claudia Madrazo, Kelly Terbasket, Peter Senge, Penelope Kreitzer, Adam Kahane, Steph Jagger and countless other profound and inspiring leaders, healers, teachers and friends. Stina has also gathered a group of Trusted Collaborators with diverse backgrounds, skills and approaches to meet the complex coaching and consulting needs of clients.

The future depends on the inner place from which we operate.
~ Otto Scharmer Presencing Institute

From the blog